I chose to start Ye as a way to empower the younger generation. Not only do I want to support new athletes, but also the upcoming generation entering the fitness world. I hope to help everyone find the community and love for the sport or hobby I have come to develop.

I want everyone to be focused in on their goal, that's why I stuck with the term "LOCK IN". The term felt like the right balance of support and encouragement especially with the younger generation.